วันพุธที่ 4 กุมภาพันธ์ พ.ศ. 2552

Distinguishing Features of E-Commerce

E-commerce offers customers the chance to eliminate many stages in the sales/distribution chain. The mark-ups that occur between manufacturers, wholesalers, distributors, retailers and consumers can add the cost of goods purchased by consumers. In contrast, when consumers deal directly with manufacturers on the internet, the process whereby intermediaries between the manufacturer and the final consumer are eliminated from the supply chain is known as "disintermediation".

E-commerce differs from mail order and telephone solicitation, the two most traditional forms of business using remote sellers, because these involve the delivery of goods by common carrier to and from a specific physical location. In short, there is still a physical delivery of property from an identifiable seller to an identifiable buyer. E-commerce presents an unprecedented challenge to federal and state tax authorities. States and local jurisdictions have wrestled with the issue of collecting taxes from out-of-state mail order sellers and telephone solicitors for decades; e-commerce enables almost any business large or small to sell to customers in different states and countries.

Out-of-state vendors engaged in e-commerce do not have an obligation to collect sales taxes if traditional remote sellers, such as mail-order and telephone solicitation vendors, do not collect sales taxes. Sales tax cannot be levied on a transaction just because the purchaser uses e-commerce to access the seller's computer to acquire property, goods or service. Also, states cannot use an "agency nexus" theory to claim that a purchaser's ISP is an in-state agent for the seller.

Commerce Defies Traditional Tax Jurisdictions

Using the internet, a company can, in theory, move its e-commerce business to a tax-haven country and conduct e-commerce outside the jurisdiction of any country that would otherwise tax the transaction.

Also, because of the speed in which transactions occur and the frequent absence of a traditional paper trail, it will be very difficult, if not impossible, to apply traditional notions of tax jurisdiction. This is especially true with intangible property transmitted by computer such as software, digital music or electronic books and services.

While governments which depend on an income tax might have difficulty taxing e-commerce, states and local jurisdictions that rely on sales and property taxes to fund their operations could be in deeper trouble .

Lack of a Paper Trail

Unless a tangible product is delivered by common carrier, it is impossible for a taxing jurisdiction to determine that an e-commerce transaction occurred. For instance, if a consumer downloaded a computer game from a computer located in a foreign country for $19.95, paying by credit card, how would a taxing jurisdiction discover that such a transaction occurred? How would it determine the physical location of the seller? What if the purchaser had an internet service provider (ISP) in a foreign country as well?

Transmitting Property from Tangible to Intangible

Consider the following issues: Would the receipt of a computer game in electronic form convert the game into a non-taxable intangible item, whereas the purchase of the same game at a local computer store would be taxable because it is a tangible product? Also, if a newspaper has an exemption from sales tax will a newspaper that is downloaded in electronic form receives the same exemption? If not, would the tax levied on the electronic version of the newspaper be a discriminatory tax in violation of the commerce clause?

E-cash Issues

Electronic money is a type of debit card similar to a telephone calling card where the card itself keeps track of the remaining balance, rather than a third party bank. This could emerge as the preferred medium of exchange for e-commerce. E-cash will have the same anonymity as cash does in the current "underground" economy. Use of e-cash will further frustrate states and local jurisdictions on taxing e-commerce.

Multiple Taxes

Multiple taxes on the same transaction or service, either in the same taxing jurisdiction or two or more taxing jurisdictions, are prohibited. This could occur if a state-taxed internet access services as telecommunications and then taxed located telephone services as well. Unless a credit is given to eliminate any double-taxation, such a tax would violate the prohibition against multiple taxes.

The writer is an advocate of High Court and practicing immigration and corporate laws in Pakistan since September 2001. He is a self employed and pioneer in research on electronic commerce taxation in Pakistan. His articles were published widely in the critical areas of cyber crimes, electronic commerce, e-taxation and various other topics. He wrote LL.M thesis on titled "Legislation of electronic commerce taxation in Pakistan" in which he provided comprehensive legal proposals for statutory reconstruction of tax laws for purpose of imposition of taxation on e-business in Pakistan. Currently he is conducting is research on topic 'Electronic commerce taxation: emerging legal issues of digital evidence'.

Author can be contacted by adil.waseem@lawyer.com.

วันอังคารที่ 3 กุมภาพันธ์ พ.ศ. 2552

Outsourcing Your Ecommerce Order Fulfillment

When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other. When selecting an order fulfillment service, keep the following in mind:

Location

Order fulfillment warehouses are located all over the country. It's more important to select a warehouse that is close in proximity to your customers than to select one that is close to your business. For example, if your warehouse is located in California, and most of your customers are located on the East coast, your shipping rates will be higher than if you had a warehouse located in Kansas. Fulfillment centers located in the middle of the country will be able to ship to both the east and west coast for similar prices.

Size

Fulfillment warehouses range from small business with just a few employees to large companies such as UPS. Select a fulfillment service that can meet your daily order fulfillment needs. Do you have consistent orders each day or do your orders spike? If you have orders that spike, be sure to choose a fulfillment center that can handle the extra workload and still ship the orders within the agreed timeline.

Shipping Options

Most fulfillment centers offer a variety of shipping options. Make sure the fulfillment service you select offers all of the shipping options you currently offer your customers and the shipping options that you may want to offer in the future.

Turn-around Time

Each fulfillment warehouse has it's own policy regarding order processing. For example some fulfillment centers will ship all orders that arrive before 1pm on the same business day. If you miss the 1pm deadline, the order is shipped the next business day. This could impact your customers if a next-day order is placed after 1pm. In this case, next day shipping turns out to be two-day shipping.

Order Entry

Order entry methods can be very important when considering a fulfillment service. The most common methods include:

<ul>

<li>Forwarding individual order invoices to the warehouse

<li>Entering each order on the fulfillment center's web-based system

<li>Emailing an Excel spreadsheet with all order once a day

</ul>

Each method has a different affect on your business. For example, you may save money by manually entering orders into a web-based application, but it can be tedious if your business grows to the point where you have more orders than you have time to enter. You may pay a higher price to automatically email each individual invoice to the warehouse, but it may be worth the extra costs to have orders may be shipped as they arrive. Same day shipping could give you the edge over your competitor. On the other hand, if you have a high volume of orders, you won't want to individually enter each order into a web-based system and may not want to pay the extra charge of having individual orders emailed to the warehouse. If you don't mind shipping the next business day, you can send an Excel spreadsheet containing all of your orders once a day. Choose a warehouse that offers an order entry method that meets your business needs and fits your budget.

Communication

Communication is an important part of every business. There will be times when you need to contact the fulfillment center to modify a customer's address or cancel an order. Select a fulfillment center that is available via phone and email. You should not have to wait more than a few hours for a return email or call from the fulfillment center.

Error Rate

Mistakes will happen. Some customers will receive the wrong items or the items will be shipped to the billing address rather than the shipping address. When interviewing potential fulfillment centers, ask about their error rate and their process for remedying the situation. For example, do they issue UPS call tags to pick up the incorrect item and pay to ship a replacement item? Will they ship the replacement item at a faster rate to compensate the customer?

Costs

Each fulfillment center operates under a different payment schedule. Some use sliding scales and require contracts while others charge per order or per item with no contracts. You will also be charged a base fee to store your inventory at the warehouse and an additional fee per pallet or per item. Be sure you have a clear understanding of the fulfillment center's costs and any contracts.

When choosing a fulfillment center, create a checklist of the features you would like. Interview a member of the warehouse staff, as well as, their references to make sure the warehouse will meet the needs of your growing eCommerce business. When you outsource order fulfillment, the time that you normally spend packaging orders, managing inventory, and dealing with returns, can now be focused on growing your business. Use this time to expand your product line, enhance your online image, promote your business or expand into new markets.

Copyright 2004. Danna Henderson. All Rights Reserved.

About The Author

Danna Henderson started ZIP Baby in order to provide parents with comprehensive breastfeeding information and a large selection of parenting products. For more information visit <a target="_new" href="http://www.zipbaby.com/breast-milk-locations.php">Breastmilk Banks</a>.

Evaluating Vendors of Ecommerce Fulfillment Services

Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world.

When choosing a fulfillment company ( http://www.4th-media.net/order_fulfillment/decision_making.php ) for your ecommerce operation, you need to evaluate both fulfillment services and ecommerce services for order processing.

Evaluating Fulfillment Services

Fulfillment services includes receiving, inventorying, warehousing, delivery, record-keeping and customer inquiries. You have options to outsource part of or all of fulfillment services to a third party.

Receiving - This is the process that fulfillment vendors acquire goods from suppliers and the accuracy of services starts at the receiving.

Inventorying - The skills of inventory management directly impact the quality and cost of fulfillment. If inventory is out of stock, you may lose customers. If inventory level is too high, it may increase the cost of inventory.

Warehousing - Physical goods are stored in a warehouse and valuable items are usually stored in secure storage. While fulfillment companies have their warehouses and distribution centers, small businesses can store goods in their garages or basements.

Shipping - For order fulfillment, goods are delivered to customers in various shipping methods - ground, overnight, etc. at fulfillment centers. Customers specify shipping methods when they place their orders and the fulfillment companies may adjust the shipping methods of the delivery.

Return and Order Inquiry - Customer Service Reps at fulfillment companies can handle return and refund for their clients. Most ecommerce sites allow customers to view their orders and status of fulfillment online.

Record Keeping and Reporting - The ability to track all information pertinent to the order fulfillment (from inventory items, customers, orders to shipping) will help businesses to gain insights into the behaviors of their customers. Fulfillment companies and large organizations usually install inventory and fulfillment management software to automate the processes. Small business owners can find shareware for less than $100.

Evaluating Ecommerce Services

E-commerce fulfillment vendors are usually fulfillment vendors that provide ecommerce services related to fulfillment.

Online Catalog - Ecommerce fulfillment vendors can either develop online storefront ( http://www.4th-media.net/online_storefront/ ) for you or integrate your online storefront into their backend fulfillment system.

Online Payment Processing - Online storefronts from ecommerce fulfillment providers should have the ability to process payments online in credit card, electronic check, and purchase order. Using a fulfillment company, you can accept credit card online without a online merchant account.

Copyright @2005, Bruce Zhang

Bruce Zhang had worked a few years in distribution and fulfillment industry. He contributes to Order Fulfillment ( <a target="_new" href="http://www.4th-media.net/order_fulfillment/">http://www.4th-media.net/order_fulfillment/</a> ) section of an ecommerce website ( <a target="_new" href="http://www.4th-media.net/">http://www.4th-media.net/</a> ).

วันจันทร์ที่ 2 กุมภาพันธ์ พ.ศ. 2552

Is It Still Possible To Make Money On The Internet?

Many people are saying that the internet is dead. So is there still money to be made on the Internet?

The answer is a definite YES.

Research shows, time and again, that consumers want to spend more online, and that the internet is fast becoming an integral part of their lifestyle and it'll continue to be so. Internet consumers are cautious and they want sites that are credible and worth shopping before they part with their money.

The traditional brick-and-mortar rules of business still apply to internet business. It's prudent to remember that the internet is not your business goal; it's a medium in helping you achieve your business goals.

Adhere to my following Rules and you'll be on your way to building a viable, sustainable and successful internet business.

---------------------------
1. Develop a viable business plan
---------------------------

The biggest reason why so many dotcoms failed is an inadequate business plan of how and when they will achieve profitability. To have a successful and sustainable internet business, developing a viable business plan from the outset is crucial.

Your plan must have a clear and sincere vision that has meaning to you and your business. Your main focus should be to 'plan to profit within a set period of time and this would require you to allow time for thoughtful researching, planning, execution and testing. You'll need to test out your business model first and ensure that it's viable and sustainable.

Don't make the same mistakes that many dotcoms made - trying to build a global brand before their business model even worked as it'll lead you into receivership faster.

Regardless of how fanciful and good your website is, if your aim is not to make profit, you'll go out of business.

---------------------------
2. Model someone successful
---------------------------

It's always wise to learn from the mistakes of other people rather than to learn from your own mistakes as this can sometimes be very costly and painful.

Track and learn from benchmarked success stories, be they your competitors or otherwise. Why would you want to spend time re-inventing the wheel when you can learn from those who have already been there and done it successfully. Learn how they design their website, create products, write salescopy, their sales process, etc.

--------------------------
3. Focus on a niche market
--------------------------

Don't be everything to everybody by trying to dominate a huge and general market because you just simply can't do it effectively.

Focus your internet business on a targetable portion of the market or a narrowly defined group of potential customers. Address the need for a product or service that's not being addressed by mainstream providers. The advantage of this is that it's less competitive in such a market as large businesses won't want to be in it.

For this to be effective, the market niche that you're targeting must be fast moving, its customers accessible and there must'nt already be a dominant player in that particular market niche.

The key here is to find a niche market, assess the needs of the market and then offer them your products and/or services that meet their needs.

------------------------------
4. Differentiate your business
------------------------------

To capture a larger market share and be viable, sustainable and profitable, you need to differentiate or distinguish your business from your competitors; make your business special in the eyes of your customers and/or prospects.

You can do this by creating what's called a Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.

This's particularly crucial if you're operating in a highly competitive market.

A USP is the one thing or idea that sets your business favourably apart from your competitors. Think about these questions: "What's the one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value, benefit or service?"

Your USP is the focal point around which the success and profitability of your business is built and so you must be able to state it and fulfill it honourably and effectively.

---------------------------
5. Spent your funds wisely
---------------------------

Costs is one of the major determinant of your internet business's survivability. You'll need to carefully track and control your costs from the outset and make sure you can start to show a profit soon, as unmindful spending with no thought given to incoming resources will bleed you to death.

Credible websites not only require money to set up but also to maintain; advertisement costs money. Driving traffic to your website where you lose money on sales made is suicidal. Do your sums; consistently refer back to your vision to ascertain whether an expense is warranted or meaningful.

----------------------------
6. Superior customer service
----------------------------

In addition to a viable business plan, a superior customer service will be key to your success.

Superior customer service must be a high priority in your action plan. Build a trusting and long lasting relationship with your customers and prospects, send your staff for customer service training, fulfill your orders promptly, and constantly remind yourself the reason of your very existence.

This is crucial as it costs five times more to win a new customer than it costs to keep an existing customer. Moreover, a dissatisfied customer will tell, on average, five or six people about your bad service. The point I'm driving at here is that looking after your customers saves money and boosts profits.

Learn and apply what I teach you, do it right, and you'll rise above your competition and blow them out of the water in no time.

<B>About the Author</B>

Copyright 2004 by Larry Lim, MarketingSphere.com

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

His <a target="_new" href="http://www.marketingsphere.com">Internet Marketing Strategy</a> website is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.

Retirement Signature Frames ? The Perfect Retirement Gift!

When most people think of a retirement gift, they think of a watch. It's the tried and true gift that companies give employees to say thanks for all the years of hard work. It's a great gift on behalf of the company but if you're the lucky individual enlisted with planning the retirement party, you're probably in need of a personalized gift on behalf of everyone at the office.

The perfect gift would probably be an affordable, personalized, lifetime keepsake from everyone attending the farewell party and yet something that would make a beautiful presentation to wish the retiree well on the next stage of their life. Is there such a gift with all these qualities and still be original?

Well, there is and it's called a signature frame and it is able to encompass all of these great qualities by displaying pictures of the retiree surrounded with signatures and/or messages from friends and fellow co-workers. The signed frame, complimented with pictures and an engraved plaque will make a memorable gift at a retirement party.

Many signature frames are sold as kits and include everything from the pen for signing the mat board to the mounting system to quickly and easily add special photographs.

To make a fun presentation at the party, fill the frame with older photos of the person during their time at work and also personal photos of them throughout their life such as their hobbies, old graduation pictures etc. That way, when friends and colleagues sign the frame they will have a chance to reminisce about their friend while having fun looking at how much they have changed over the years. Be sure to take some new photographs at the party so they can later be added to the frame as a way to remember this final farewell memory.

This simple, fun retirement gift will provide years of happy memories for the retiree by displaying a lifetime of work memories while at the same time providing a personal memento from fellow employees and friends.

Shar Calder is the owner of First Class Framing a picture framing company providing ready-made framing solutions to display important life celebrations. Special collage frames allow consumers to display their memories quickly and easily. <a target="_new" href="http://www.firstclassframing.com">http://www.firstclassframing.com</a>

วันอาทิตย์ที่ 1 กุมภาพันธ์ พ.ศ. 2552

Using Credit Cards Securely Online

Nowadays, shopping online is a very common thing. Making your purchases without leaving your house is an attractive option for many of us. Purchasing items over the internet using your credit card can be quite an unpleasant experience if you don't make sure your payments are safe. Although many people consider that using a credit card for online transactions is not safe, they continue using this method but with increased caution measures. The greatest risk we expose ourselves to when shopping online is identity theft. But this is not the only risk, and various studies reveal that people have also other concerns like: personal information will be sold to third parties, unauthorized recurring transactions, not receiving the ordered products or even higher prices than advertised prices.

Many people think that shopping online is risky, but the risk is not greater than others. Taking few precaution measures is the best thing to do unless you want to quite shopping online. First of all, we should not shop from unknown websites. Always look for the companies you know or ask someone to recommend you a site or a company that he/she uses. Still, if you're not sure of the vendor's identity try to find his address and phone number and check them. Also check the refund and return policies of the company in case they don't ship you the right products or you're not satisfied with their quality. Another thing to be careful about is the browser that you're using, it has to be a secured browser. A secured browser should include Secure Sockets Layer that scramble the information you are sending over the internet, making the transaction more secure. You can easily recognize a secured web site, because when you're filling in online orders or applications a closed padlock sign should appear at the bottom of the screen. Another way to make sure that the web site is secure is to check the URL; if it begins with "https" it means the transaction is secure because the "s" stands for secure.

Another important thing to be careful about is your privacy. The information you're submitting when you use your credit card online should be kept private by the company that receives it, meaning it should not be passed on or sold to third parties unless you agree. Most web sites ask for your permission to use personal details for direct marketing, and if you feel uncomfortable giving them permission you must know you have the right to object. Anyway, before submitting any personal details you should check the privacy policy of an website; if there are things not clear to you give them a call and see if your understanding is correct or not. Do not submit any information, unless you're absolutely sure that your credit card details are safe.

Being able to safely use credit cards for online purchases is not only the buyer's responsibility. The vendor has also his part of responsibility in ensuring safe purchases for his clients. Vendors also suffer from credit card frauds. They have to take some security measures in order for them and their customers to be protected against online credit card frauds. Security and privacy are two important aspects a vendor should take into consideration. He must ensure the client that the personal information submitted are kept private and at the same time he must check the details received to make sure that he's dealing with the real cardholder.

It is a well known fact that online credit card transactions are risky, because your personal information are exposed and can be stolen by others with the intention of using them to commit frauds. Yet, if the buyers are careful to whom they relies these information and the vendors are cautious from whom they receive credit card information, the risks of online credit card frauds decreases significantly. When disclosing personal information, common sense should exist.

This article has been provided courtesy of Creditor Web. Creditor Web offers great <a target="_new" href="http://www.creditorweb.com/creditcards/articles">credit card articles</a> available for reprint and other tools to help you search and compare <a target="_new" href="http://www.creditorweb.com/">credit card offers</a>.

Online Shoppers Say They?ll Buy from Small and Large E-Businesses Alike

As the holiday shopping season begins in earnest, consumers say they're just as willing to buy from small online retailers as they are from large, national e-commerce providers.

In addition to this key finding, a new national survey of 2,500 consumers discovered extremely high levels of consumer participation in ? and satisfaction with ? shopping on the Internet, despite continuing concerns for security and privacy.

According to the survey, sponsored by Hostway Corp., a global leader in Web hosting and managed services, more than three-fourths of consumers who have shopped the Web sites of both large and small companies said company size is not a factor in having their online shopping needs satisfied. Only 15 percent of respondents expressed a strong preference for dealing with large companies online, opening the door for small- to medium-sized businesses to get in the e-commerce game.

&quot;These survey results provide very encouraging news: The Internet 'Gold Rush' is far from over for small businesses,&quot; said John Lee, Hostway's vice president of marketing. &quot;The Wal-Marts of the world may be hurting sales for Main Street retailers, but consumers are telling us size doesn't matter on the Information Highway.

&quot;Our message to small retailers is this,&quot; Lee continued, &quot;You clearly have an opportunity to succeed in e-commerce. Consumers are able to find you online. They're willing to buy from you. But it still takes a lot of work, and you should get help from the experts in building and promoting a successful e-commerce Web site.&quot;

Overall, nearly nine of ten survey respondents reported buying products online, and of that group, 94 percent said they are satisfied (30 percent) or very satisfied (64 percent) with their overall experience. Participating consumers ranked the following attributes as being the most important factors in shopping online:

- Assurance of security (97 percent)

- Promise of privacy (96 percent)

- Prices (95 percent)

- Web site ease of use (94 percent)

- Availability of desired products and services (94 percent)

Market research firm TNS conducted the survey for Hostway between November 10 and 13, questioning 2,500 adult consumers nationwide about their online shopping experiences.

Lauria L.

วันเสาร์ที่ 31 มกราคม พ.ศ. 2552

Tell Them Whats in The Can!

What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.

Sliced peaches? Peas? Coffee?

Really, it would be unthinkable for a can label designer to feel that any job was more important than simply describing the can's contents.

So here's the question...if your Web site were up on a shelf among tens of thousands of others (it is!), do you tell people what's in the can?

How quickly can a first-time visitor find out exactly what's in your 'can'?

In general, I think most Web sites do a horrible job in this regard. If a Web group were given the job of designing the label for a can of chili, it would probably read something like this:

"Family Meal Solution"

And if they were sent away to improve on this, they'd come back two weeks later with something like:

"Robust Family Meal Solution"

It seems as if we go to extraordinary efforts to disguise what can be found in our sites. It's almost like we turn all our cans around, so they are facing away from the aisle. We fill that first screen with the contents, the ingredients and other non-critical information... But we fail to achieve the most important task of all - telling our visitors what it is we do and offer. We don't tell them what's in the can.

Here's a quick example.

I recently went to a site called plaidonline.com. The name and tagline that jumps out off the screen at you is this:

PLAID.
So Beautiful. So Easy. So Plaid.TM

Do you have any idea what they offer through their site, based on those words? Neither did I.

So here, drawing on my many years of copywriting experience and a sock-drawer filled with awards, is my suggested alternative:

PLAID
We Sell Craft Supplies.

And no, it doesn't take any great copywriting talent to write a simple line like that. In fact, the temptation to 'copywrite' can often get in the way of clarity at a time like this.

Remember, visitors come to your site with the hope of being able to achieve a specific goal. They want to do something. They want to get a task completed. Whatever the dominant tagline or copy block on your home page may be, it needs to be written with a view to helping your reader get started towards achieving her task.

Don't think of your home page as 'ad space'. Think of it as one can, on a long shelf, in an aisle in a huge supermarket that stocks millions of cans.

Don't assume that everyone knows what it is you do. They don't.

Don't assume that every visitor will take the time to dig deeper and work out for themselves what you offer. They won't.

The responsibility to describe the contents of your site is yours alone - and you need to achieve that within the first two seconds.

Job one is to tell people what's in the can.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his <a target="_new" href="http://www.excessvoice.com/archive.htm">Excess Voice</a> site. You'll find more articles and resources on how to make money as a freelance writer at his <a target="_new" href="http://www.freelancewritingsuccess.com/">Freelance Writing Success</a> site.

Succeed With Your Own Home Based Business

An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It's also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. Let's face it, you probably know someone who has an internet business. Do they look happy to you? Do they complain as much about work and money as you do? Probably not.

This is not to say that you should quit your job and start an internet business. You should start one while you still have your job. Some people complain that this is hard and takes up too much of their free time. In the beginning a internet business is not profitable ? you have to work at it like anything else.

Some people eventually go back to work blaming some program or internet business opportunity that wasted their time and didn't work. Unfortunately, the odds are actually that they didn't work hard enough and stick to their dreams. Many people allow themselves to believe that there are no legitimate internet businesses. It's easier to go to work thinking this than to let themselves believe that an internet business is possible, profitable, and liberating.

But if you truly believe there are no good internet businesses, that they are all scams, then what are the thousands of people doing everyday in your hometown driving around during work hours?

You know the ones. The people you see on your day off that are driving around and standing in line in places you frequent on your days off. They can't ALL be on their days off too! You have wondered, just like I did, what it is these people do. I know you have.

Many of them have their own internet business. Many of the people you see at the post office who know the clerks by first name are shipping packages of goods they sold on auction at Ebay or their own websites.

The cars parked in the county clerk's office in your home town. Some are employees there, but not all of them. Many of the people coming and going from that office in your town (during business hours when everyone should be working, right?) are real estate brokers, or no money down buyers and sellers looking up local property information.

Internet business owners are all around you, everyday. The internet business industry is quite literally booming and is getting larger exponentially by the month.

The worst thing you could ever do to yourself, that is a life-altering belief system, is let yourself believe it is all a scam or that there is no room for YOUR creativity and YOUR value as a internet business owner of any kind!

Take me for instance! I own my own internet business and I sell information, business tools for internet business people, and services of all kinds. I work from home. I am one of those people you see during the week driving around town while you wonder what it is I do for a living. Nice to meet you!

Darrell Knox is a writer and entrepreneur with 15 years of home business and marketing experience.Website: <a target="_new" href="http://cgi.tripod.com/lazaraus26/cgi-bin/index.pl ">http://cgi.tripod.com/lazaraus26/cgi-bin/index.pl </a>

Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They're extremely media aware and increasingly cynical ? it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction ? all the benefits of the internet without the programming.

Here are ten reasons why they may be the silver bullet marketeers' need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It's cheap as buttons

Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal. Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It's easy peasy

Anyone can develop an online survey. Survey sites allow people who are interested in the benefits of surveys, rather than technicalities, to side-step the required programming skills and create relevant up-to-the-minute surveys, instantly ? surveys that are even easier to complete than they are to make.

3. Anyone can play

Once the survey is online it's a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising. Anyone who has the link can be connected instantly to the survey, at a time that's convenient to them, 24x7.

4. We've all got an opinion ? and we like to give it

Customers like surveys ? they're not seen as spam, but as an empowering opportunity to make their voice heard and a chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive way and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside their heads

You can lead a customer to an advertisement but you can't make them think. Surveys actively engage the respondents, who think about the question before giving their response.

6. Beautiful relationships start here

It needn't all end at the end of the survey ? while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter ? making the most of the window when you have their interest.

7. If you like this, you'll love?

Perhaps one of the strongest elements in a survey is the ability to make inspired or useful connections instantly to other areas. By including links within the survey to websites that offer detailed information you are able to reinforce the marketing message.

8. Subtly does it

Surveys can be used to associate a product with positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.

9. It's not just about selling

A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme. Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. A survey can explain each benefit putting the respondent in a much better position to appreciate what the real advantages are that might just combat any negative headlines. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Fresh topics engage interest

Thinking laterally a lively and imaginative approach to surveys can provide the 'hook' to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. The survey's marketing message can take the form of a simple brand awareness message by stating that 'this survey was sponsored by brand name', or by finding a link from the subject matter to the product ? something that is surprisingly easy and highly effective. Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators free and maintenance.

Many of the techniques and a few more to boot are contained in the following sample survey:-

<a target="_new" href="http://www.surveygalaxy.com/surPublishes.asp?survey_id=956">http://www.surveygalaxy.com/surPublishes.asp?survey_id=956</a>

About Author: Martin Day is owner of Survey Galaxy Ltd.

Choosing the Right Online Shopping Cart

Are you a website owner or a web designer/developer? If either applies, I would venture to say that eventually you'll need an online shopping cart for one of your websites. In fact, almost all new websites today need some sort of ecommerce built-in, for the purpose of selling goods and services in the online marketplace.

The greatest challenge is to find the perfect ecommerce shopping cart solution for yourself and/or your client. This task can be very overwhelming, considering, if you type 'shopping cart' into <a href="http://Google.com" target="_new">Google.com</a>, this search alone returns over 14.4 million hits! Most of us don't have the time to sift through more than a few pages of a search engine to find what we're looking for.

For the last 3 months, much of my time has been devoted to researching as much shopping cart technology as I could get my hands on. In general, shopping cart software ranges in price from free to over $2000 for a single license and web hosted carts range from $5 to hundreds of dollars per month. The studied carts cover the spectrum of all web programming languages (ASP, ASP.NET, Cold Fusion, Flash, Java, JavaScript & Perl shopping carts) and provide limitless features as a whole. The problem is that locating YOUR perfect cart with YOUR specific features can be a big task.

But no fear, just follow this guaranteed step-by-step guide to locate it:

The Top 10 Steps to Finding the Best Online Shopping Cart

Cost

How much money do you have to spend on an internet shopping cart? The nice advantage is that there are shopping carts with hundreds of features and they don't cost you a dime. They are generally open source products. The only problem is that these same "free shopping carts" can take hours of installation time and be fairly difficult to configure. For a monthly fee, web hosting shopping carts are made for users with little programming experience and allows them to have an online storefront presence in no time.

Hosting vs. Software

There are two options in selecting your overall shopping cart solution. Either you get shopping cart software, download it, install it on your web server, then configure the shopping cart OR you get an online storefront (aka a hosted shopping cart) where the configuration is very basic and the required setup time is minimal. If you have some programming skills, I recommend buying a script and installing it on your own. The nice thing is that you pay a one-time fee for shopping cart software and the license is good for a lifetime. It's approximately the same price to have a hosted solution for a year compared to most one time shopping cart license fees.

Supported Gateways

What do I mean by gateways? Gateways give shopping carts the ability to connect and securely process credit card orders in real-time. Not all shopping carts are created equal. Make sure that your client's merchant account is supported by the cart you select. I have found that almost all carts support the larger online payment processing companies, such as Authorize.net, PayPal and Verisign.

Shipping Options

Will you be shipping physical products? If so, there are shopping carts that have built-in real-time shipping options through DHL, UPS And USPS. Often times, the cart gives the user the ability to view tracking orders and order status all from within your secure shopping cart web interface. Also, there are shopping carts with options to ship digital goods as well (files, programs, pictures, music and others).

Technical Support

What kind of technical support does your shopping cart offer? If you choose to purchase a script, be sure to also subscribe to the shopping cart creator's newsletter, so that you can stay on top of future updates to the software. Be aware that technical support is generally available on a pay-per-incident basis, as a yearly fee or in the rare case, free. Be sure to know what kind of customer support guarantee the shopping cart comes with.

Security

Please, only buy a shopping cart if it supports SSL (secure socket layer), with 128-bit encryption. As an online storefront, remember that you are responsible for the safe transfer of sensitive information (credit card and bank account information) that is processed through your store. If any of the sensitive information is accessible (stolen) from your website, you could be liable. Be sure that you're purchasing a secure shopping cart solution. Ask the creator's of the shopping cart what they do specifically to protect the secure transfer of sensitive information.

Style Compatibility

Can you customize your shopping cart to look like your website? There needs to be a seamless transition between your website and your shopping storefront or your customers might get hesitant in purchasing your products. There should be similar colors and style layout to look professional and believable.

Extra Features

I just wanted to mention some of the other features that I have discovered, which might be a critical point in determining the shopping cart you want.

Affiliate Program - Offer your own customized affiliate program through your shopping cart software. Quickbooks Integration - Many carts allow direct integration with Quickbooks.

Newsletter & Mailing Letter Managers - The ability to stay in touch with your current customers and keep them returning to your online store.

Custom Taxing Options - Create taxable or tax-free products and have the ability to add various global tax options at checkout.

World Languages & Currencies - Shopping cart language translation and support for world currency might be a necessary feature for your cart.

Error Free

You mean shopping carts can have errors? Of course. A private UK-based web testing firm found the following, after studying a large group of UK online shopping carts for a period of one month (24/7):"The majority of UK web sites are guilty of leaving e-consumers stranded at the checkout empty handed, once they have already spent valuable time browsing and selecting goods to purchase. This is due to erratic functionality within shopping carts, at a critical step in the online purchasing process."

"E-consumers are prevented from making purchases on UK web sites for 9 hours and 30 minutes a month on average, (115 hours a year)." "80 per cent of web sites perform inconsistently with widely varying response times, timeouts and errors - leaving consumers at best wondering what to do next and at worst unable to complete their purchase successfully. This is potentially costing e-retailers millions in lost sales from consumer frustrations." (<a href="http://www.scivisum.co.uk/report/ecommerce/" target="_new">http://www.scivisum.co.uk/report/ecommerce/</a>)

Be sure to see what other users are saying about a shopping cart that you might be interested in purchasing. Any shopping cart errors could cost you thousands of dollars in sales. Get a stable and secure cart.

Shopping Cart Directory

The following is a link containing a directory of shopping carts that are categorized according to each of the above-stated steps. Make shopping for shopping carts a breeze!

Shopping Cart Directory

If you have any questions or comments about this article, please contact the author.

About The Author

Evan Stevens (<a href="http://www.evanstevens.com" target="_new">http://www.evanstevens.com</a>) is a professional web developer. This article reviews ecommerce online shopping carts.

วันศุกร์ที่ 30 มกราคม พ.ศ. 2552

Government Buying and Selling on the Internet

Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009.

Vendors willing to make the commitment to sell to government can reap the benefits of this projected government spending.

By the same token, government agencies able to expand and modernize their procurement programs can reap the rewards of increased productivity, and a reduction in the costs of goods and services.

If you are a company looking to efficiently market your goods or services, increase sales and receive targeted sales opportunities, or if you are a government agency looking to simplify your procurement process and increase vendor competition, there exist plenty of opportunities in today's online procurement marketplace.

Vendors: Consider Selling to Government

If you haven't considered selling to government, you are missing out. With past events like the creation of the Department of Homeland Security, and the slowing down of the private sector economy, more companies are focusing on doing business with government agencies. Believe it or not, the most reliable component of the economy right now is the government.

The U.S. Federal Government is the largest buyer in the world, and state and local governments often make up a large percentage of their respective marketplaces In many cities, government employs more people and buys more products and services that any other entity.

Doing business with government isn't just for corporate giants, either. The U.S. Small Business Administration (SBA) helps to ensure that small businesses obtain a certain percentage of everything the government buys. And despite budget crunches in many municipalities, state and local government spending remains the largest in any single market in the nation.

Deciding whether to bid on a government contract can have far-reaching and long-term implications for companies. It is crucial to reach the right decision - a decision which contributes to the health of an organization. If a company decides to bid, it is creating an opportunity to make money, enhance its reputation, gain experience and cement a relationship with a major new customer.

Where do Vendors Start?

There are literally tens of thousands of purchasing agencies to deal with, and it is difficult to know where to begin. Unfortunately, bidding for lucrative government contracts is a highly decentralized process. Companies used to have to be on an agency's bidding list in order to be notified of a purchasing opportunity.

Now, with the expansion of electronic government and recent government initiatives encouraging agencies to implement online procurement systems, many agencies are making the move to e-procurement. However, even with this move to online purchasing, identifying targeted bids can still be very challenging for companies.

Finding and monitoring bid notices is difficult because they are posted in so many different places, and often not well organized. Your business can spend a great deal of time surfing from one site to the next trying to track down the right bid opportunities.

In one area of government bidding, however, an effort to create a government-wide point of entry web site has resulted in an Internet purchasing marketplace called FedBizOpps. As of October 1, 2001 the Federal government requires federal agencies to use this system to post all their opportunities expected to exceed $25,000.

Although no such central web site exists for the over 87,000 state and local government agencies in the country, there are services available that match a company's criteria with agency bids on the Internet, then send this information directly to them via email.

The benefits of using a bid matching service are detailed by Tammy Axlund, a Marketing Manager with Midland Resources who says, &quot;(Using a Bid) service has helped us build a national database to keep track of the industry happenings throughout the country, rather than just our region. We have also been able to win a few bids of which we had no prior knowledge." Similarly, Teresa Eastman, the Inside Sales Manager for Accurate Safety Distributors, Inc. states &quot;I no longer have to spend my days looking for bids individually, a needle in a haystack so to speak, instead (the bid service) does it all and sends them to me daily."

While no service can provide your company with every bid opportunity from every state and local government agency, bid matching services greatly reduce a vendor's time and money spent, allowing for additional time to be used to respond to bids.

e-Procurement Benefits for Government: Save time, Save money

In the recent past most agencies had to copy and mail their bid packages to any vendor who requested them, even though many would decide not to bid. Using an online e-procurement system allows agencies to simply provide vendors an electronic notice of their opportunities. This results in a tremendous savings in postage, paper, and time.

There have also been new efforts to simplify the entire procurement process for government agencies. For example, many agencies are having procurement systems customized for them using the Internet, driven by the need to disclose. Agencies used to be required to advertise all their requests for bid in the newspaper. But in recent years, the statutes in many states changed to permit advertising on the Web instead - which meets purchasing departments' requirements to make contract information public.

While posting bid information may seem like a lot of work, it isn't a duplicate process for government agencies because their sites serve a dual role as a vehicle for disclosure, and as their primary document archive. And usually only a minimal staff is required to keep the site up to date.

Karen Storm, director of Purchasing for Albany County, NY, explains that since joining the Capital Region Purchasing Group, an e-procurement system in upstate NY, &quot;?our municipality has streamlined the bid distribution and vendor notification processes. This has saved us hours of repetitive clerical tasks and has significantly reduced our copying and mailing costs. Our vendors love the system because it provides them immediate access to our information at little or no cost.&quot;

The City of Rochester Hills, Michigan, reports similar benefits, explaining that they have realized a savings of over $355,000 by posting approximately 85 solicitations from January to June of 2004 on their e-procurement system, the Michigan Inter-Governmental Trade Network. And, the Santa Rosa County School District Purchasing Department, which has been using an e-procurement system since the fall of 2000, says &quot;The biggest benefit we have realized is that we no longer have to manage our bidder's list. Our old bidder's list had grown to over 20,000 vendors, most of whom never responded to solicitations. Managing the list was a burden that we do not miss!&quot;

Many companies have been working with Purchasing Departments, to create customized e-procurement systems like the ones described above, that simplify and expedite the entire procurement process. And the best part is, they do this free of charge.

E-procurement systems provide many benefits for vendors as well. Vendors simply register themselves online with a system and create a profile specific to their products and/or services. Vendors then receive notices instantly by fax or e-mail every time bids are issued that match their profile and are given the ability to respond to quotes by fax or e-mail.

Systems like this can save companies significant amounts of time while increasing sales, it's also a good way for tax dollars to help grow businesses of all sizes and generating new profit centers. At the same time, government agencies benefit by decreasing their spending, gaining more control and simplifying the procurement process.

What are you waiting for? The new era of &quot;e-procurement&quot; is here, and it has significantly streamlined the entire bidding process for both buyers and sellers alike.

Christina DeMers is the Marketing Coordinator for BidNet, a firm that has been providing services for both government buyers and their vendors, for almost 20 years. More information about BidNet can be found at their web site: <a target="_new" href="http://www.bidnet.com">http://www.bidnet.com</a> or by calling: (800)-677-1997.

วันพฤหัสบดีที่ 29 มกราคม พ.ศ. 2552

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor. As long as you comply with their set regulation and guidelines to maintain your account in good standing you should have no problems.

However, if for some reason you were faced with your account being suspended you need to know:

<li>what to do <li>when to do it <li>and what is the reason for your account being suspended in the first place

Factors Leading To Account Suspension!

<li>Persistent pattern of chargebacks. <li>Poor or inadequate response to customers and a history of unresolved complaints or refused refunds <li>Supplying faulty or inferior goods, not as described in your product description <li>Entering customer credit cards yourself which goes against your merchant agreement

To protect yourself from unnecessary problems and disruption of your daily business you should use another third party credit card provider while you are making enquiries to restore your account. Make regular transfers of your earnings to your bank account and keep up to date records of all transactions.

10 Point Checklist To Prevent Fraudulent Orders

1. Do not use the same bank account to receive your earnings and for your daily essentials such as expenses, bills, shopping, etc. Use a separate bank account to deposit funds from sales and make regular transfers into a separate bank account.

2. Provide full contact details so that customers can contact you direct. Also make sure you return their messages in good time to avoid unnecessary delays and aggravation.

3. Make a clear statement in your terms and order page that customers should use their primary email address and not free email accounts. A high proportion of free throw away email accounts are regularly used to commit fraud.

4. Only allow orders to be shipped to the same address as the billing address registered to the customers credit card. Many cases of fraud use alternative addresses to get hold of goods without the original credit card holders knowledge.

5. Exclude delivery to known high risk countries. You can get this information from your credit card company. Use a pull down menu with a full list of countries eligible for delivery of your goods.

6. Consider setting a minimum spend value to help discourage fraudulent attempts to place orders for small sums repeatedly in the hope of getting goods with stolen cards.

7. Review orders manually to check if repeated orders have been made using the same credit card number.

8. Don't put all your eggs into one basket! Use a minimum of two or more 3rd party companies for orders so that you will always have at least one ongoing payment system to continue to receive and process orders.

9. Refuse shipments to P.O. Boxes. Request the full mailing address before shipping any order.

10. Put a hold on unusually high orders until further verification can be made such as a phone call to the customer.

Other areas to consider are to prevent the incidences of chargebacks.

What Are Chargebacks?

A chargeback is what is when a customer contacts their credit card issuing company directly for a refund of a payment. The credit card issuing company will claim back the full payment on the customer's behalf. For which a fee is charged to your credit card processing company. This cost will also be charged to you and you maybe subject to additional fees according to your provider.

This process can become a very costly affair if you as a merchant are subject to excessively high incidences of chargebacks. In severe circumstances too many chargebacks can cost you your merchant account. In this case your account will be frozen and inactive pending further investigation into all billing disputes.

In the case of fraud where a customers details were compromised you cannot be 100% sure of when or how this may happen until some time after the transaction. By that time you would have already shipped the product to the customer. In these cases you could stand to loose on the initial processing fees as well as the time and cost to ship the goods.

Top Tips

Conduct regular checks on your list of orders at regular intervals and mange your bank account and customer enquiries to the best of your abilities as a reputable merchant. Your continuing good standing as a reputable and trustworthy merchant will help your business as long as you maintain your daily business tasks to the highest standards and afford your customers the highest levels of customer support.

Maintain good bookkeeping of all orders so that you can track orders to verify the dates when an order was placed and any email contacts made to a customer for any disputes received.

This could help in cases where a customer has forgotten placing an order, or does not recognize the billing company name on their statements. You should also make it very clear on your order page and confirmation page as to the billing name that will appear on customer statements to prevent any confusion.

Nancy P Redford shows you how to <a target="_new" href="http://www.miriadz.com/a-zofnomerchantaccounts.htm">Take Online Payments</a> for any web site without a costly merchant account. Stay safe on the Internet by getting wise to <a target="_new" href="http://www.miriadz.com/scamsandshams.htm">Online Scams and Shams.</a> Plus get some of the best business tools and resources for your home-based business here at: <a target="_new" href="http://www.miriadz.com">http://www.miriadz.com</a>

Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They're extremely media aware and increasingly cynical ? it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction ? all the benefits of the internet without the programming.

Here are ten reasons why they may be the silver bullet marketeers' need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It's cheap as buttons

Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal. Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It's easy peasy

Anyone can develop an online survey. Survey sites allow people who are interested in the benefits of surveys, rather than technicalities, to side-step the required programming skills and create relevant up-to-the-minute surveys, instantly ? surveys that are even easier to complete than they are to make.

3. Anyone can play

Once the survey is online it's a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising. Anyone who has the link can be connected instantly to the survey, at a time that's convenient to them, 24x7.

4. We've all got an opinion ? and we like to give it

Customers like surveys ? they're not seen as spam, but as an empowering opportunity to make their voice heard and a chance to have an impact on a brand. They can be particularly good for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive way and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside their heads

You can lead a customer to an advertisement but you can't make them think. Surveys actively engage the respondents, who think about the question before giving their response.

6. Beautiful relationships start here

It needn't all end at the end of the survey ? while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter ? making the most of the window when you have their interest.

7. If you like this, you'll love?

Perhaps one of the strongest elements in a survey is the ability to make inspired or useful connections instantly to other areas. By including links within the survey to websites that offer detailed information you are able to reinforce the marketing message.

8. Subtly does it

Surveys can be used to associate a product with positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.

9. It's not just about selling

A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme. Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. A survey can explain each benefit putting the respondent in a much better position to appreciate what the real advantages are that might just combat any negative headlines. As well as promoting the cause, useful feedback is gained that can be used to fine tune the overall marketing strategy.

10. Fresh topics engage interest

Thinking laterally a lively and imaginative approach to surveys can provide the 'hook' to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. The survey's marketing message can take the form of a simple brand awareness message by stating that 'this survey was sponsored by brand name', or by finding a link from the subject matter to the product ? something that is surprisingly easy and highly effective. Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results are displayed in summary form enabling them to dispense with moderators free and maintenance.

Many of the techniques and a few more to boot are contained in the following sample survey:-

<a target="_new" href="http://www.surveygalaxy.com/surPublishes.asp?survey_id=956">http://www.surveygalaxy.com/surPublishes.asp?survey_id=956</a>

About Author: Martin Day is owner of Survey Galaxy Ltd.

10 Compelling Benefits of Having A 3rd Party Merchant Account

If you have been wrestling with the idea of applying for your own 3rd party merchant account then take a look at the following compelling benefits of using a 3rd party provider to mange all of your credit card processing needs.

1. The most inexpensive way to accept credit cards with hassle free, quick application process and set up.

2. New start-up businesses, sole traders and home-based businesses individuals are very welcome.

3. Incredibly low fee structure considering there are no application fees, leases, no monthly fees, no statement fees and no extra charges for software.

4. No charges are needed for payment gateway fees to a third party company as this is already provided at no extra cost.

5. No exclusivity restrictions meaning you are free to have other 3rd party merchant accounts with other credit card providers.

6. Freedom to pick and choose your credit card processing company to suit any variety of different business needs.

7. Able to set up a complete online storefront with little or no HTML programming experience. Simple online step-by-step tutorials and free assistance provided for set up.

8. Free customer services to handle orders, security, fraud prevention, automated payments and other essentials duties on your behalf.

9. No special requirements to open up a business bank account.

10. Offers the flexibility to use your own regular checking account for payment of earnings.

I'm sure by now that you can see the benefits and advantages of having access to your own 3rd party merchant account to automate your online payments for the convenience of your customers and to increase your business profits.

You would probably find that there are so many more great benefits of accepting credit cards without taking unnecessary financial risks.

Nancy P Redford shows you how to <a target="_new" href="http://www.miriadz.com/a-zofnomerchantaccounts.htm"> Take Online Payments</a> for any web site without a costly merchant account. Stay safe on the Internet by getting wise to <a target="_new" href="http://www.miriadz.com/scamsandshams.htm"> Online Scams and Shams.</a> Plus get some of the best business tools and resources for your home-based business here at: <a target="_new" href="http://www.miriadz.com">http://www.miriadz.com</a>

วันอังคารที่ 27 มกราคม พ.ศ. 2552

Selling From Your Website

Greetings!

Friends and relitives ask us all the time " How do sell from your website?" and no doubt you want to know as well. Over the next two issues we will be covering this very thing! We decided to divide it into two camps - tangibles and non-tangibles. Feel free to create a hybrid if you are daring, however, for the sake of simplicity - both for your visitors as well as your planning figure out which of the two is applicable and focus your efforts as needed.

Tangibles:

If you are selling products, it needs to be organized in some fashion. Be it by subject , or alphabet, or some other method such as price or season as an example.

Lets say you're selling jewelry. You want to make it easy for your visitors to find what they're looking for first. You should have different sections i.e. rings, necklaces, watches, etc. You could have various designers alphabetized. It can also be broken down into price range aimed at a target audience. Or maybe target the sophisticed jewelry shopper who's looking for summer items or evening wear.

The idea is that it's easy for them to find what they want and make a buying decision, then get on with their life. They will remember that the next time they need a particular item.

Non-Tangibles:

We recommend a clear organised presentation for non-tangibles as well. Because you are not dealing with a concrete product, information and services can be precived as being a bit nebulous and therefore suspect.

As such, you want to make it very obvious what you are offering and how the client will benefit. Be precise. As in everything, keep it as simple as possible.

The less work on their behalf, the quicker they can come to a buying decision. Examples, testimonials and references work to establish an air of trust and security, thus motivating the visitor to sign on with you.

The Sale:

The mechanism in wich the money goes from them to you and the product then gets into their hands, is of course of prime importance.

In regards to payment, the obvious choice is of course credit cards. It's quick and easy on both you and your customers. Credit card payment is widly used and accepted.

And this can be set up realitively easy by you. There are commpanies online that are happy to do this for you for a piece of every transaction.

A small price to pay when considering that the sale may be lost due to too much trouble on your visitors behalf otherwise. 80% of something is better then 100% of nothing.

The Support:

I like to include extras. Links to other sites, pertinate information, or some other reason or benefit for the visitor to return to your site.

You do a good job with your site and they'll browse around and maybe even make that impulse buy AFTER they get what they were looking for in the first place.

About The Author

Written by Corinna Gittens-Arnold Zalca, co-authored by Leron Gittens-Arnold Zalca, your home business resource and information site.

<a target="_new" href="http://www.zalca.com/">http://www.zalca.com</a>

<a href="mailto:zalca@zalca.com">zalca@zalca.com</a>

Looking For Free Advertising, Here It Is!

There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.

I posed the question of &quot;free advertising&quot; to a few forums and they all can back the same, but with new links to check out. It's basically what I already knew, but it's nice to try and find new ways of doing things.

For this article that has helpful links in it, Please go to my Website and click on Free Advertising.

Link Popularity:

This is the most important thing and in doing any or all of the below things, you will gain link popularity. Links to your Website, wither you link back or not, gets you ranked good with search engines ( the best free advertising of all) and you will get visitors from other sites that are &quot;targeted visitors&quot; that are interested in what you have to offer, and that my friend is your &quot;MAIN GOAL&quot;

So here is what I know about free advertising and what I have recently learned in no particular order:

Articles:

Writing articles and submitting them to different Website will get you the exposure you need and also build your credibility. It's not so difficult to do this, just give good advise on a subject you know a-lot about, hopefully it is somehow connected to the product/service you are selling on your Website. Make sure in your signature that you have your URL or a way to contact you. When you go to submit your article, they usually give you a step-by-step way to do this. You can always go to one of the site first to get an idea of what you will need to write and publish your article. You can also go to my Website and see how I have written them.You can go to Google or Yahoo and search on &quot;Submit your article for free&quot;.

Classified Ads:

Classified Ads are another way of getting free advertising for your business. In this you can highlight the benefits of your site and/or offer a special to get people to come to your site. These have limited space, so you need to make it short-n-sweet, and to the point to get them to your site. The key is to have a headline that sells, I can't give you my source because I buy a program to get this kind of info., but you can do a search on Google or Yahoo for &quot;Headlines that Sell&quot; and it will give you some resources. If you would like to know what program I received my sources from e-mail me and I will give you the link.

Again, you can search on &quot;Free Classified ad submission&quot; to find places to place your ads.

Forums:

Forums are not only away for free advertising but you can also ask questions from people that have different way of looking at things or just plain have the answer to your questions. You can also answer question for other; it builds your credibility up and gets you exposure for your business. The way to find forums that relation to your Website is to do a search for &quot;______ forums&quot;, example: it could be video games forums, cb radios forums, Internet business forums, etc?

Press releases:

Sounds so professional, but you can do it, I have faith! A press release simply tells the World about your company and that you are ready to do business. Most sites you go to will have a temple you can go by to do this, I will be providing that soon, maybe by the time you read this. It's pretty straightforward and anyone that can type can do this. You can do a search on &quot; Free Press release submission&quot;

Link exchange:

Link exchange is a good way to get free advertising and looks good for the search engines. You can do this in a couple of ways but you need to do what is right for you! There are link exchange programs out there that are for free and some you pay for. Stay away for ones that you cannot pick and choose which sites you want to link with. Link farm are very bad for your site and can go against you with the search engines. Link farms are from companies that upload, let's say 100 links to your site and those same links will be on all the other sites as well. It's like a generic links pages, way not good. It defeats the purpose of links and shuts you out of search engines.

Paid vs free, Paid everything is done for you, all you have to do is accept links from other sites or go out and request a link exchange with another site with basically a touch of a button. The free link exchange you have to go out and request individual link exchanges manually. Then manually add their links to your site and there is not guarantee they will link back after doing so. It all depends on how much time you want to put into this.

Good Luck and Please contact me if you need help or have any questions. That is what I'm here for,

Veronica Bath
<a target="_new" href="http://www.home-based-business-opportunities-central.com/">http://www.home-based-business-opportunities-central.com/</a>

My mission is to help people with their goals of becoming their own boss or just make extra money. I have been scammed big time before and want to help other avoid doing the same thing.

My Website is for this purpose, &quot;Home Based Business Opportunities Central&quot; at <a target="_new" href="http://www.home-based-business-opportunities-central.com/">http://www.home-based-business-opportunities-central.com/</a> !

Copyright SC Bath Enterprize - Fruita

When Do You Ask For A Refund?

Have you ever asked to have your money refunded after buying something online? Do you do this often? What are the reasons you've asked for refunds? Savvy marketers will try to find out why without making you feel you should not have asked. This would be valuable information to them. Anyone selling on the internet should be willing to have a fair and prompt refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is done without being able to "read" the salesperson and operation face to face.

Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor" too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being "convenient and viewable anytime and anyplace". Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.

Another time I went through an ebook that had not been cheap to buy and it just didn't contain too much I didn't already know. I was just about to ask for a refund (and no,I don't do that often, only a few times EVER) when I decided to look again at the ads that made me bite on the offer. The seller had not misrepresented anything. And his offer and presentation were not "junky". I simply had learned more about the subject than I thought and hadn't realized it. Good for me! The additional value for methen became studying what was very good ad copy. I didn't ask for that refund.

A common situation you may find yourself in is not being ready for the level of material you are reading. A little more study at the basic level and perhaps simply putting the material away until you are ready may be the answer. Some advanced topics will not make sense without base knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.

Don't hesitate to ask for a refund if you truly feel the product was misrepresented. Educate that marketer about what you feel was wrong. If they don't improve, they deserve to give all their money back. Just don't be one of those awful people who buys an expensive product KNOWING they are going to ask for a refund. That's the same as stealing and is unethical. If we want the convenience and gratification of being able to immediately download what we have purchased to continue, we can't bleed the online merchants dry.

This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged. Copyright 2004 Kim D Regan All Rights Reserved FortuneExpo <a target="_new" href="http://www.fortuneexpo.com">www.fortuneexpo.com</a>

วันจันทร์ที่ 26 มกราคม พ.ศ. 2552

3 Powerful Concepts That Climb Marketing Mountains

You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>)

So, if you passed over this idea before, you are not alone. However, I am here to tell you to reconsider it and for good reason. Why? Because this is one idea that is doable from any level. And, it still works and always will.

It can get your marketing off the ground without much if any costs. It can literally be your marketing vehicle to gain exposure, build a email list and even crank in affiliate commissions along the way.

This is not just another gorilla marketing tactic for folks who can't afford to advertise. Not at all. It's way more than that. Top marketers still use free reports as a legitimate marketing tool.

Why? Because they can penetrate a valuable message almost instantly with the least amount of marketing friction.

In this article you will discover why Free, Branding and Viral are 3 powerful concepts that hold a strong place in online marketing. You can get in on it now and climb some marketing mountains - here's how.

"Free" speaks for itself. It can cheapify or gratify depending on how you present it. There are many ways to add value to make people want what you will give them. Offer useful information to a targeted group and they'll eat it out of your hands.

"Viral Marketing" is a coined term in Internet marketing which indicates a passing from one to another - like a virus.

"Branding" is the key to viral marketing. This is a form of personalization that can be passed along from marketer to recipient. Then the recipient can also pass it along as a marketer to his recipients, and so on.

This forms an ongoing cycle that carries with it an incentive to keep the distribution in motion. Your personalization can travel along by literally hundreds, even thousands carrying links leading back to you and the products you represent.

Sound complicated? - It's not!

So, how does this viral marketing information get into so many hands? Again, it's the incentive that everyone involved can achieve something. This propels the viral distribution. And it's all possible because of branding!

Hot Tip: Think of it this way.

How many thousands of people do you think are interested in buying a popular ebook or piece of software that you already own?

What you should do then is create a free special report teaching something useful about the product. Show them a few of it's many benefits before they buy it and they may just decide to buy it through your affiliate link.

That's the power of the 3 concepts and it works like a charm everyday on the Internet. Please don't over look this very important point.

So, what's in branding reports for you?

Great question - let's go over it.

For example:

* In return for joining your email list, you can use free branded reports offering them to your signups.

* You can let others a give them away adding useful content to their websites or even as an added bonus with products that you sell.

* You make affiliate commissions when someone buys from your branded links inside the report(s).

And, even if you are branding someone else's report, there's about zero work involved and you can still benefit as if it's your own.

By giving away free reports, you can dramatically build your email list and boost affiliate commissions. The more viral reports you use in your marketing, the more it will increase your opportunities.

So, remember to offer several Free Branded Viral Reports and let the multiplicity of the Internet work for you!

(c) Michael Nicholas -All Rights Reserved


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Michael Nicholas' 1st special report received an explosive
692 signups in just 48 hours adding 1600 new subscribers in
just 1 week! To find out how he did it, get his Free How To
Brand Report! <a target="_new" href="http://www.OrderButtonTriggers.com/pdf-report">http://www.OrderButtonTriggers.com/pdf-report</a>
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How To Sell Your Products Online?

E-commerce is gaining pace! Research firm eMarketer predicts that 2003 will see online sales reaching US $58.2 billion excluding travel. According to Forrester Research, another reputable research company, business to consumer e-commerce will hit US $230 billion by the year 2008. While offline retail sales are staggering and will continue to do so in near term, online retail sales will show a hefty 19 percent consecutive year over year growth! And by the same year, two third of all US households will buy some kind of products and services online. In 2003 alone 97 million consumers will make some kind of purchases through the Internet.

If you are selling products and services offline, you should seriously consider hopping on to the e-commerce bandwagon, or risk loosing significant portion of your business to your more proactive competitors!

Is it difficult to start selling products or services online?

May be, in the beginning of Internet era, this was a daunting task, but today, with proper planning it is fairly easy.

- Choose the products or services that are viable to sell over the Internet

- Build an online presence

- Create an online product catalog

- Choose payment methods

- Promote

Select products or services to sell

Although, some products are easier to sell online, contrary to popular believe, most of the products and services are, actually, marketable on the Internet. At present, books, electronics, information and travel related products are selling better online. But, that does not mean that there is no room for other products or services. As a matter of fact, you can sell just about anything over the Internet! It depends more on the market segment you choose, and how good you are in marketing. As you know, traditional items that you can get in nearest grocery store were not doing very well on the Internet. However, that is going to change very soon! According to Forrester Research many of today's slow categories are poised to significant growth as oppose to early online sales leaders like travel and electronics, which will experience market maturity and slower growth. Prediction is:

Food and beverage category will grow at a rate of 49 percent, reaching $18.2 billion by 2007. The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007. Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.

That's not all! By the year 2008, today's best selling product: books will have a mere 3 percent share of total business to consumer online sales.

So, if your products and services can generate offline sales there should not be any problem in selling these items online.

Build online presence

You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That's not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!

That's why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:

- You can build one for a fraction of the cost, needed to create an e-commerce website.

- You can choose the design of your web store from numerous available templates.

- Simple editor allows you creating your web store all by yourself.

- You can be up and running within days.

- You can choose a merchant account from the one offered by the service provider.

There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog

If you sell only one or couple of products and do not add products or services often, you don't require an online catalog. However, if you have a product line of over 10 products and you constantly add or change products, you should consider a web store with the facility of an online product catalog. This feature of a web store service allows rapid developing and maintaining of you electronic catalog without spending large sums on creating one by yourself.

Look for a web store service provider who offers wizard or form base product adding method to the electronic catalog and use some kind of standard product classification codes. At later stage, if you choose to sell products through e-marketplaces, this will allow you to integrate your products to e-marketplaces and make sales offers with ease.

Choose a payment method

If you are planning to sell ebooks, reports, whitepapers etc. I would suggest you to consider using clickbank's marketplace. That way, you don't have to worry about getting a credit card merchant account.

Around 90 percent of all sales transaction occur online are by credit card payments. To accept credit card payment over the Internet, you must first have a merchant account. A merchant account allows a vendor to process credit card transactions. If you built a web store online with one of the web store service providers, you will see that they offer gateways to one or several merchant account providers and have partnership with them. In general, you get a better deal with them. However, as charges vary significantly from one merchant account provider to another, make sure you shop around before committing yourself to one.

Promote you site

To sell your products through your site, you must draw traffic. There are number of ways of promoting your site on the Internet. This includes:

- Search engine submissions

- Adding your site to different online directories

- Opt-in email campaign

- Link exchange

- Banner and link ads

In you effort to promote your site, you should combine as many offline and online promotional methods you can come up with. The more traffic you can generate the better chance you have of selling more products from your Web Store.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com, <a target="_new" href="http://ezine.rusbiz.com">http://ezine.rusbiz.com</a>, <a target="_new" href="http://www.rusbiz.com">http://www.rusbiz.com</a>

Succeed With Your Own Home Based Business

An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It's also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. Let's face it, you probably know someone who has an internet business. Do they look happy to you? Do they complain as much about work and money as you do? Probably not.

This is not to say that you should quit your job and start an internet business. You should start one while you still have your job. Some people complain that this is hard and takes up too much of their free time. In the beginning a internet business is not profitable ? you have to work at it like anything else.

Some people eventually go back to work blaming some program or internet business opportunity that wasted their time and didn't work. Unfortunately, the odds are actually that they didn't work hard enough and stick to their dreams. Many people allow themselves to believe that there are no legitimate internet businesses. It's easier to go to work thinking this than to let themselves believe that an internet business is possible, profitable, and liberating.

But if you truly believe there are no good internet businesses, that they are all scams, then what are the thousands of people doing everyday in your hometown driving around during work hours?

You know the ones. The people you see on your day off that are driving around and standing in line in places you frequent on your days off. They can't ALL be on their days off too! You have wondered, just like I did, what it is these people do. I know you have.

Many of them have their own internet business. Many of the people you see at the post office who know the clerks by first name are shipping packages of goods they sold on auction at Ebay or their own websites.

The cars parked in the county clerk's office in your home town. Some are employees there, but not all of them. Many of the people coming and going from that office in your town (during business hours when everyone should be working, right?) are real estate brokers, or no money down buyers and sellers looking up local property information.

Internet business owners are all around you, everyday. The internet business industry is quite literally booming and is getting larger exponentially by the month.

The worst thing you could ever do to yourself, that is a life-altering belief system, is let yourself believe it is all a scam or that there is no room for YOUR creativity and YOUR value as a internet business owner of any kind!

Take me for instance! I own my own internet business and I sell information, business tools for internet business people, and services of all kinds. I work from home. I am one of those people you see during the week driving around town while you wonder what it is I do for a living. Nice to meet you!

Darrell Knox is a writer and entrepreneur with 15 years of home business and marketing experience.Website: <a target="_new" href="http://cgi.tripod.com/lazaraus26/cgi-bin/index.pl ">http://cgi.tripod.com/lazaraus26/cgi-bin/index.pl </a>